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Establish a Brand

          Fragless Designs aims to establish a series of qualities to be associated with our products and organization. The financial goals of the company describe an intent to comfortably meet a target of 0.5 to 1M copies sold per project while maintaining a team size in the low teens; A key facet of this projection is that this trajectory describes the profitability of the company specifically when in full flight (i.e. by Project #3)

          As part of reaching these sales figures it's intended that consistent and strong branding are a significant factor in determining audience size and conversion rate. Consumers should expect the Fragless brand to forecast a complex, distinctly human experience delivered using conventional gameplay systems. We are the intensely narrative-focused product that isn't a walking simulator; We are the conventional video game whose story is neither an afterthought nor at odds with how it plays.

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